Client: BANANAFinal deliverable

Engagement summaryBanana

6week engagement
74interviews
126slides
8workstreams
3recommendations

Confidential. Prepared for the client. Not for distribution.

1 / 126

You have worked in ten kinds of fruit.

Would you like to own one?

BANANA

Buy a banana.

Keep it on your desk.

Come back tomorrow.

“You might get a very accurate picture, but it’s only two‑dimensional. You might have a lot of pictures on your walls — I’ve worked in bananas, I’ve worked in peaches, I’ve worked in grapes — but you never really taste it.”

Steve Jobs, MIT Sloan School of Management, 1992.

Photographs

Banana. Evan-Amos. CC BY-SA 3.0.
Peach. Evan-Amos. CC0.
Grapes. Renee Comet (Photographer). Public domain.
Apple. Amada44. Public domain.
Lemon. Bordercolliez. CC0.
Cherries. Benjamint444, edited by Fir0002. CC BY-SA 3.0.
Melon. Filo gèn'. CC BY-SA 4.0.
Orange. Filo gèn'. CC BY-SA 4.0.
Plums. Evan-Amos. CC0.
Strawberry. Tim Reckmann from Hamm, Deutschland. CC BY 2.0.

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